Monday, May 18, 2020

Degree from a Top University That Dont Impress Me Much

Degree from a Top University That Dont Impress Me Much Most marketing professionals have a degree. Generally, the recruiter wouldnt bat an eyelid as long as the education section in your LinkedIn doesnt make claim to a PhD from the University of Life. At executive-level hires, HR probably wont check your employment history either, and so a little hike in degree grade or institution isnt going to crackle with deceit on the printed page; for the most part itll go under the radar. A degree is not the be all and end all Why be pre-occupied with university at all? According to the Department of Business, the difference between entry-level salaries of graduates and those who didnt go to university are at an all-time low. Enough people simply arent asking this question. Im interested in those that do; the degree-less CV will always catch my eye. Where candidates have forgone their presumed place at University and have achieved something in their formative years suggests mettle and imagination: two characteristics essential to talent at an executive or Board level. But most recruiters just want a safe bet. They know what a safe bet is because a degree tells us just that. All recruitment is fee-based, and the logic of the recruitment consultant follows that the candidate they find most impressive will be the candidate that is most conventionally impressive (surely an oxymoron if Ive ever heard one). This fallacy usually comes down to the recruiters inexperience in their particular sector. Safe hiring  is a habit that needs to be broken It does not help that safe hiring is an entrenched attitude in the UK. Those who arent particularly good at their job are able to nominally thrive in an organisation, working steadily to the top, where theyll be in the position to hire like-minded â€" and ultimately unadventurous â€" candidates to fill their shoes. Often candidates are hired for a reason as simple as proficiency, which is as simple as a degree. Institutionalised averageness abounds, but then again, youre rarely disappointed if youve set the bar at competent. It follows that success is interchangeable with mediocrity, although fortunately, the two are not indistinguishable. A good recruiter can spot genuine talent, and a CV without a degree is often a clue. My ears prick up when I head to the education section and see â€" nothing worthwhile. Ill then scan the page excitedly to see what the candidate has done instead. Whether theyve had a stint in the army, trained to be an athlete or travelled to a distant corner of the globe to learn Pekingese, as long as they havent spent three years stacking shelves at a supermarket, theyve got my attention. Not going to university can place a chip on your shoulder, and youd be surprised how far that can advance your professional life. Deciding your future at a young age At age 17, youre asked to fork out thousands of pounds you dont yet own to take a course that will inform â€" if not decide â€" your future career. And if you have the sense to see that, at this age, you might not be best placed to make life-defining decisions, and instead try to make something of the little you have, then youre a step ahead. After having established your interests outside of university, you can poke your head round the door later in life. Education is wasted on the young anyway. By their nature, universities process young talent and qualify worth by a common measure but real talent comes from being able to qualify your own worth. With the exception of vocational degrees, the experience needed to succeed comes from ingenuity, motivation, and hard work (in that order). Some people dont want to get stuck in and prefer to exist as part of a pre-prescribed model, and theres nothing wrong with that. Between their degree, their place on a graduate scheme and their middle management position, theyll do just fine. Where university used to be the preserve of the educated elite, they are now â€" for many institutions â€" run as an enterprise, which recognises its own role as a default setting for young adults. Their attendance is expected from their family, society and the government. By saying stuff it and achieving something besides, youre blazing your own trail and you might have something genuinely interesting to say in interviews too, rather than singing from the same hymn sheet as the thousands of other graduates struggling to gain a foothold. Life experience is often more interesting than a good education If you didnt go to university and you invested your time and money into something else, youre interesting. You can do new things, you can thrive in unfamiliar surroundings, youre ready to take the reigns and control the business, take risks and move the organisation in the right direction. In the field of digital marketing and Ecommerce, hundreds of executive and Board-level positions appear everyday. The market is one of the most highly changeable and potentially lucrative spaces to invest â€" and thats why not going to university impresses me so much. By showing the ability to work outside of the norm, rather than simply being content with the present, youre dreaming of new ways to decide the sectors future.

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